The global cigarette market is expected to grow at a CAGR of 6.6% during the forecast period (2020 - 2025). Changing lifestyle, continuous product innovation in terms of flavor, size, ingredients, and nicotine level, and consumer belief that smoking reduces stress and anxiety are some of the major factors propelling the growth of the market. Over the past few years, there has been rising awareness regarding health hazards associated with smoking, which restrains the growth of the market studied. Moreover, the availability of various smoking alternatives in the market, including e-cigarettes, which have lesser harmful effects, also confines the growth of the market.